JOB DESCRIPTION

POSITION TITLE

Director of Strategic Recruitment Services

POSITION SUMMARY

Coker University seeks an experienced and dynamic Director of Strategic Recruitment Services to lead and support our growing admissions team. This position is responsible for overseeing and maximizing the day-to-day activities of our Recruitment Specialists, providing strategic direction for the enrollment of undergraduate, graduate, and online students, and managing all aspects of international student admissions.

Reporting to the Vice President for Strategic Communication and Recruitment, the Director will help shape and execute recruitment strategies, ensure operational effectiveness, and lead the development of data-informed initiatives that support enrollment goals and enhance the student experience from prospect to enrollment.

PRINCIPAL DUTIES

Leadership & Oversight:

• Supervise, mentor, and evaluate Recruitment Specialists responsible for high school engagement, campus visits, and yield activities.
• Ensure team goals are aligned with university-wide enrollment priorities and provide consistent support and training.

Strategic Recruitment Planning:

• Develop and execute annual recruitment strategies for undergraduate, graduate, and online programs in collaboration with university leadership.
• Analyze trends, monitor progress toward enrollment goals, and adjust strategies based on data and market shifts.
• Support marketing initiatives by identifying target audiences, optimizing messaging, and contributing to campaign development.

International Admissions Coordination:

• Serve as the primary admissions contact for international students and applicants.
• Manage all documentation related to international enrollment, including SEVIS records, I-20 issuance, and compliance with government regulations.
• Act as the Designated School Official (DSO), maintaining accurate student records and ensuring Coker's compliance with federal guidelines.

Cross-Department Collaboration:

• Partner with departments across campus, including Academic Affairs, Athletics, Financial Aid, and Student Services, to support a seamless admissions and onboarding experience.
• Participate in committees and working groups related to student success, retention, and campus-wide enrollment efforts.

Technology & Process Management:

• Support the use of the CRM (Salesforce) and related systems for tracking applicants and communications.
• Identify process improvements to streamline operations and improve the applicant experience.

ESSENTIAL QUALIFICATIONS

EDUCATION

• Bachelor's degree in business from an accredited college or university

EXPERIENCE:

• 5 - 7 years of experience in a similar position or field
• 3-5 years of supervisory experience
• Excellent verbal and written communication skills
• Excellent interpersonal and organizational skills

University Standard Service and Excellence Expectations

Coker's standards of service and excellence to the campus and community is an institutional priority for the university. We pride ourselves in our customer service, communication, and availability to our stakeholders and employees through efficient response times, detailed information, and professionalism. Being part of Coker University means committing to our Culture of COBRAS. We believe in showing up for students and colleagues with care, openness, bold ideas, and a drive to be remarkable and adaptable, always striking at the opportunity to be better.

Coker University readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Located in Hartsville, SC, Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.

Coker University, in compliance with all applicable state and federal laws, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, does not discriminate on the basis of race, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity and expression, age, marital status, veterans or military status, or against individuals with disabilities, medical condition, or other legally protected classifications in the areas of employment, admission, financial aid or access to educational or extracurricular programs, activities or facilities.