JOB DESCRIPTION

POSITION TITLE

Recruitment Specialist - Nursing (25-29 hours a week)

POSITION SUMMARY

The Recruitment Specialist for Nursing Programs at Coker University is responsible for executing comprehensive recruitment strategies to attract prospective students for all nursing programs within the School of Health Professions. This position serves as the face of Coker University to prospective students and their families, helping to convey the University's value through recruitment events and personalized interactions.

This role will focus primarily on Coker University's future nursing students and work closely with the faculty and staff in the School of Health Professions to meet recruitment and enrollment goals.

PRINCIPAL DUTIES

Student Recruitment:

• Manage a portfolio of students applying to Coker's nursing programs
• Actively engage with prospective students, offering personalized support throughout the admissions process.
• Represent Coker University at recruitment visits, college fairs, and community events, maintaining strong visibility and outreach.

Communication & Outreach:

• Develop and implement strategic communication plans to reach prospective students through email, phone, and other media.
• Participate in follow-up communication with students after the visit to maintain engagement and foster continued interest in Coker University.
• Work with the marketing team to enhance recruitment materials and messaging for both digital and in-person interactions.

Data & Reporting:

• Track and report on recruitment activities, campus tour attendance, and the effectiveness of visit day programs.
• Analyze data to improve recruitment strategies and meet enrollment goals.

Collaboration & Professional Development:

• Collaborate with other departments (financial aid, academic departments, athletics, etc.) to ensure alignment of recruitment strategies and messaging.
• Stay current on admissions trends and best practices by participating in professional development opportunities.

ESSENTIAL QUALIFICATIONS

EDUCATION

• Bachelor's degree from an accredited college or university

EXPERIENCE:

• Strong interpersonal, communication, and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with CRM systems and data management.
• Willingness to travel and work some evenings and weekends as needed.

• Knowledge of Coker University or higher education admissions practices.
• 1-3 years of experience in admissions, recruitment, or a related field.
• Experience in sales, business development, and/or client management
• Experience in event planning or campus visit coordination.
• Bilingual skills are a plus.

University Standard Service and Excellence Expectations

Coker's standards of service and excellence to the campus and community is an institutional priority for the university. We pride ourselves in our customer service, communication, and availability to our stakeholders and employees through efficient response times, detailed information, and professionalism. Being part of Coker University means committing to our Culture of COBRAS. We believe in showing up for students and colleagues with care, openness, bold ideas, and a drive to be remarkable and adaptable, always striking at the opportunity to be better.

Coker University readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Located in Hartsville, SC, Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.

Coker University, in compliance with all applicable state and federal laws, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, does not discriminate on the basis of race, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity and expression, age, marital status, veterans or military status, or against individuals with disabilities, medical condition, or other legally protected classifications in the areas of employment, admission, financial aid or access to educational or extracurricular programs, activities or facilities.