Job Description

Position Title

Manager of Recruitment Operations & Solutions

Position Summary

The Manager of Recruitment Operations & Solutions leads the technical and operational

systems that support Coker University's recruitment and admissions work. This position

oversees application processing, CRM management, AI-supported tools, data integrity,

automated communication workflows, and a student worker team that contributes to daily office

operations.

Reporting to the Director of Strategic Recruitment, the Manager ensures that the Office of

Admissions operates efficiently through reliable systems, accurate data, strong processes, and

well-trained student support.

Principal Duties

• Lead daily application operations for undergraduate, graduate, online, and specialty

programs.

• Ensure timely, accurate processing of applications, transcripts, test scores, and decision

materials.

• Maintain decision workflows in accordance with institutional policies and academic

catalog requirements.

• Monitor application queues and processing timelines to support a seamless applicant

experience.

• Partner with recruitment specialists and campus stakeholders to meet operational needs.

Salesforce & CRM Administration

• Serve as the primary Salesforce administrator for the Office of Admissions.
• Build, test, and maintain automations, flows, validation rules, page layouts, dashboards,

and integrations.

• Manage user access, troubleshooting, documentation, and ongoing improvements.
• Collaborate with IT, Registrar, Financial Aid, and Strategic Communications to ensure

system alignment.

Technology & AI Oversight

• Oversee admissions technology platforms, including AI-supported tools, chatbots, and

predictive analytics.

• Evaluate new tools and lead the implementation of technology that enhances efficiency

and accuracy.

• Ensure responsible and compliant use of AI in admissions operations.

Communication Systems & Workflows

• Manage all automated communication workflows-email, SMS, chatbot, and status

notifications.

• Maintain and update communication journeys for prospects, applicants, admitted

students, and influencers.

• Ensure workflows reflect current messaging, policies, and recruitment strategies.

Student Worker Program Management

• Oversee a robust student worker team that supports daily admissions operations.
• Lead recruitment, selection, onboarding, scheduling, and training of student workers.
• Develop clear task expectations and quality standards.
• Provide ongoing supervision, coaching, and performance support to ensure professional,

reliable assistance.

Data Integrity, Reporting & Compliance

• Maintain data accuracy within Salesforce and connected systems.
• Produce daily, weekly, and seasonal reports, including funnel updates and forecasting.
• Monitor data quality and ensure processes meet institutional, state, and federal

expectations.

Training, Documentation & Staff Support

• Train admissions staff on CRM processes, system updates, and workflow changes.
• Create and maintain documentation for procedures, automations, and operational

processes.

• Provide regular support to ensure confident and efficient system use.

Essential Qualifications

Education

• Bachelor's degree

Experience:

• 2-4 years of experience in admissions operations, CRM administration, or enrollment

technology.

• Demonstrated experience with Salesforce (Education Cloud or Enrollment Rx preferred).
• Strong analytical, technical, and problem-solving skills.
• Experience with communication automation platforms (Emma, Marketing Cloud, Brevo,

etc.).

Preferred Experience:

• Experience in higher education admissions.
• Familiarity with Slate, Common App integration, or other enrollment platforms.
• Experience with AI-supported tools used to enhance workflow and communication.
• Salesforce Administrator certification.

University Standard Service and Excellence Expectations

Coker's standards of service and excellence to the campus and community is an institutional priority for the university. We pride ourselves in our customer service, communication, and availability to our stakeholders and employees through efficient response times, detailed information, and professionalism.

Being part of Coker University means committing to our Culture of COBRAS. We believe in showing up for students and colleagues with care, openness, bold ideas, and a drive to be remarkable and adaptable-always striking at the opportunity to be better.

Coker University readies undergraduates for personal and professional success through a distinctive four-year program that emphasizes a practical application of the liberal arts as well as hands-on and discussion-based learning within and beyond the classroom. Located in Hartsville, SC, Coker is within two hours of the cultural, financial and recreational resources of Charlotte, Columbia, Charleston and Myrtle Beach.

Coker University, in compliance with all applicable state and federal laws, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, does not discriminate on the basis of race, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity and expression, age, marital status, veterans or military status, or against individuals with disabilities, medical condition, or other legally protected classifications in the areas of employment, admission, financial aid or access to educational or extracurricular programs, activities or facilities.